Privacy Policy
Last updated: October 2026
Your privacy matters to us
At Tilly Fashion, we're committed to protecting your personal information and being transparent about how we use it. This Privacy Policy explains how we collect, use and share your personal information when you visit or make a purchase at tillyfashion.com, in line with Canada's Personal Information Protection and Electronic Documents Act (PIPEDA) and applicable provincial privacy laws.
By using our website, you acknowledge that you have read and understood this policy. If there is a conflict between our Terms of Service and this Privacy Policy, this Privacy Policy applies to the collection and use of your personal information.
1. Personal information we collect
"Personal information" means information that identifies you or can reasonably be linked to you. Depending on how you use our website, we may collect:
- Contact details: name, email address, phone number, billing and shipping address
- Financial information: payment card details, transaction information and payment confirmation (processed securely by our payment providers)
- Account information: username, password and account preferences
- Transaction information: items you view, add to your cart, purchase or return
- Communications: messages you send us, including customer service requests
- Device information: IP address, browser type and device identifiers
- Usage information: how you browse and interact with our website
2. How we collect your information
- Directly from you: when you create an account, place an order or contact us
- Automatically: through cookies and similar technologies when you browse our website
- From service providers: such as payment processors and shipping partners acting on our behalf
- From third-party partners: where permitted by applicable law
3. How we use your information
- Processing and fulfilling your orders: including payment processing, shipping, returns and exchanges
- Managing your account: including order confirmations, shipping updates and account notifications
- Personalizing your experience: such as remembering your preferences and recommending products
- Marketing and promotions: sending you emails about new arrivals, sales and offers, only with your consent, as required by Canada's Anti-Spam Legislation (CASL). You can unsubscribe at any time.
- Security and fraud prevention: protecting you and our website from fraudulent or illegal activity
- Customer service: answering your questions and resolving any issues
- Legal compliance: meeting our obligations under applicable Canadian laws
4. How we share your information
We do not sell your personal information. We may share it with trusted third parties in the following situations:
- Service providers: including Shopify (our e-commerce platform), payment processors and shipping carriers such as Canada Post, who help us run our store
- Marketing partners: to support advertising and promotional activities, in line with their own privacy policies
- Legal requirements: when required by law, court order or a government authority
- Business transfers: in the event of a merger, acquisition or sale of our business
5. Our relationship with Shopify
Tilly Fashion is powered by Shopify. Shopify collects and processes certain personal information to provide and improve the services that power our store. Information you submit may be transmitted to and stored by Shopify, including in countries outside Canada. To learn more, please see Shopify's Consumer Privacy Policy or the Shopify Privacy Portal.
6. Cookies
Our website uses cookies and similar tracking technologies to improve your browsing experience, analyze site traffic and support our marketing. You can manage your cookie preferences in your browser settings at any time.
7. Third-party links
Our website may contain links to third-party websites. Tilly Fashion isn't responsible for their privacy practices or content. We encourage you to read their privacy policies before sharing any personal information.
8. Children's privacy
Our website is not intended for individuals under the age of majority in their province or territory. We do not knowingly collect personal information from minors. If you believe a minor has provided us with personal information, please contact us and we'll delete it promptly.
9. Security
We take reasonable safeguards to protect your personal information from unauthorized access, loss or misuse. However, no method of transmission over the Internet is completely secure, and we can't guarantee absolute security. Please keep your account credentials confidential.
10. How long we keep your information
We keep your personal information only as long as needed to provide our services, meet legal obligations, resolve disputes and enforce our agreements. When it's no longer needed, we securely delete or anonymize it.
11. Your rights
Under PIPEDA and applicable provincial privacy laws, you have the right to:
- Access: request a copy of the personal information we hold about you
- Correction: ask us to correct inaccurate or incomplete information
- Withdraw consent: withdraw your consent to certain uses of your information, subject to legal or contractual restrictions
- Deletion: ask us to delete your personal information, where applicable
- Opt out of marketing: unsubscribe from promotional emails at any time using the link in our emails
To exercise any of these rights, contact us at info@tillyfashion.com. We may need to verify your identity before processing your request. If you're not satisfied with our response, you may contact the Office of the Privacy Commissioner of Canada.
12. International transfers
Your personal information may be transferred to and stored in countries outside Canada, including through Shopify and our other service providers. In that case, it may be subject to the laws of those countries. We take steps to make sure such transfers are handled in line with applicable privacy laws.
13. Changes to this Privacy Policy
We may update this Privacy Policy from time to time to reflect changes in our practices or legal requirements. Updates will be posted on this page with a revised date.
14. Contact us
If you have any questions about this Privacy Policy or how we handle your personal information, contact us at info@tillyfashion.com. We reply to all requests within 1–2 business days.
Tilly Fashion · tillyfashion.com