Privacy policy
Tilly Fashion — tillyfashion.com
Last updated: June 2026
Your Privacy Matters to Us
At Tilly Fashion, we are committed to protecting your personal information and being transparent about how we use it. This Privacy Policy explains how we collect, use, and share your personal information when you visit or make a purchase from tillyfashion.com.
Please read this Privacy Policy carefully. By using our website, you acknowledge that you have read and understood this policy.
If there is any conflict between our Terms of Service and this Privacy Policy, this Privacy Policy takes precedence with respect to the collection and use of your personal information.
1. Personal Information We Collect
When we refer to "personal information," we mean information that identifies or can reasonably be linked to you. We may collect the following types of personal information depending on how you interact with our website:
- Contact details — your name, email address, phone number, billing address, and shipping address
- Financial information — payment card details, transaction information, and payment confirmation (processed securely via our payment providers)
- Account information — your username, password, and account preferences
- Transaction information — items you view, add to your cart, purchase, or return
- Communications — messages you send us, including customer support enquiries
- Device information — your IP address, browser type, and device identifiers
- Usage information — how you navigate and interact with our website
2. How We Collect Your Information
We collect personal information from the following sources:
- Directly from you — when you create an account, place an order, or contact us
- Automatically — through cookies and similar technologies when you browse our website
- From service providers — such as payment processors and shipping partners who act on our behalf
- From third-party partners — where permitted by applicable law
3. How We Use Your Information
We use your personal information to:
- Process and fulfil your orders — including payment processing, shipping, and handling returns or exchanges
- Manage your account — including sending order confirmations, shipping updates, and account notifications
- Personalise your experience — such as remembering your preferences and recommending products
- Marketing and promotions — sending you emails about new arrivals, sales, and offers (you can opt out at any time)
- Security and fraud prevention — to protect you and our website from fraudulent or unlawful activity
- Customer support — to respond to your enquiries and resolve any issues
- Legal compliance — to comply with applicable Australian laws and legal obligations
4. How We Share Your Information
We do not sell your personal information. We may share your information with trusted third parties in the following circumstances:
- Service providers — including Shopify (our e-commerce platform), payment processors, and shipping carriers who help us operate our store
- Marketing partners — to support advertising and promotional activities, in accordance with their own privacy policies
- Legal requirements — when required by law, court order, or government authority
- Business transfers — in the event of a merger, acquisition, or sale of our business
5. Our Relationship with Shopify
Tilly Fashion is powered by Shopify. Shopify collects and processes certain personal information in order to provide and improve the services that power our store. Information you submit may be transmitted to and stored by Shopify, including in countries outside of Australia.
To learn more about how Shopify handles your personal information, please visit the Shopify Consumer Privacy Policy or the Shopify Privacy Portal.
6. Cookies
Our website uses cookies and similar tracking technologies to improve your browsing experience, analyse website traffic, and support our marketing activities. You can manage your cookie preferences through your browser settings at any time.
7. Third-Party Links
Our website may contain links to third-party websites. Tilly Fashion is not responsible for the privacy practices or content of those websites. We encourage you to review their privacy policies before providing any personal information.
8. Children's Privacy
Our website is not intended for use by children under the age of 18. We do not knowingly collect personal information from children. If you believe a child has provided us with their personal information, please contact us and we will delete it promptly.
9. Security of Your Information
We take reasonable steps to protect your personal information from unauthorised access, loss, or misuse. However, no method of transmission over the internet is completely secure, and we cannot guarantee absolute security. We recommend that you keep your account credentials confidential and do not share them with anyone.
10. How Long We Retain Your Information
We retain your personal information for as long as necessary to provide you with our services, comply with legal obligations, resolve disputes, and enforce our agreements. When your information is no longer needed, we will securely delete or de-identify it.
11. Your Rights
Depending on where you live, you may have the following rights regarding your personal information:
- Right to Access — request a copy of the personal information we hold about you
- Right to Correct — request that we correct any inaccurate information
- Right to Delete — request that we delete your personal information
- Right to Portability — request a copy of your data in a portable format
- Opt out of marketing — unsubscribe from promotional emails at any time using the unsubscribe link in our emails
To exercise any of these rights, please contact us at info@tillyfashion.com. We will respond in a timely manner and may need to verify your identity before processing your request.
12. International Transfers
Your personal information may be transferred to and stored in countries outside of Australia, including through our use of Shopify and other service providers. We take steps to ensure that any such transfers are handled in accordance with applicable privacy laws.
13. Changes to This Privacy Policy
We may update this Privacy Policy from time to time to reflect changes in our practices or legal requirements. Any updates will be posted on this page with a revised date. We encourage you to review this policy periodically.
14. Contact Us
If you have any questions about this Privacy Policy or how we handle your personal information, please contact us at:
📧 info@tillyfashion.com
We will respond to all enquiries within 1–2 business days.
Last updated: June 2026 Tilly Fashion — tillyfashion.com